SERP Snippet Preview Tool

See exactly how your page title and meta description appear in Google search results for desktop and mobile. Get instant length warnings and optimisation tips.

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Why Title and Description Length Matters

Google truncates page titles that are too long with an ellipsis (...), cutting off potentially important keywords or your brand name. The visible limit is approximately 600 pixels — about 55-65 characters in typical fonts. Short titles (under 30 characters) often have their title rewritten by Google to be more descriptive. Meta descriptions between 140-160 characters are shown in full on desktop; mobile shows slightly less.

Google May Rewrite Your Title

Google sometimes rewrites page titles in search results when the original title is too long, too short, repetitive, or differs significantly from the H1. Since 2021, Google has increased the frequency of title rewrites. Keeping your title clear, relevant and within character limits reduces the chance of unwanted rewrites.

Frequently Asked Questions

55-65 characters is the generally accepted range. The actual limit is pixel-based (around 580px), not a fixed character count, so it depends on which characters are used (wide characters like W and M use more space than narrow characters like i and l). Place your most important keywords towards the start of the title.
Meta descriptions are not a direct ranking factor — Google confirmed this. However, they significantly affect click-through rate (CTR). A compelling description that matches the user's intent can dramatically increase clicks from the same ranking position, which indirectly benefits rankings over time.
Google automatically generates a description from your page content, typically pulling the most relevant text near the searched query terms. Auto-generated descriptions can be inconsistent and may not represent your page well. Writing a compelling description gives you control over your search listing's appearance.
They should be closely related but do not need to be identical. The title tag is what appears in search results and browser tabs. The H1 is the main heading on your page. Google uses both as signals. A common approach: the H1 is the exact page title, and the title tag adds your brand name or a qualifier.
The URL/site line shown above the title in Google search results, often displaying the site name and page path as navigational breadcrumbs. Google sometimes uses your BreadcrumbList schema markup to generate this. This tool simulates the standard URL display.

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